How To Repurpose Content And Make The Most Of Your Marketing
However, it’s a good idea to reconsider how the content can be repositioned or recrafted to have value for other audiences as well. For example, if you release a case study geared for consumers, think about how that same information could be used in a B2B perspective. With just a little twist in the writing, the basics of the information take on new life.
Your content is outstanding, and you work hard to keep it that way. Rewrite or revise certain sections to make sure that the content flows smoothly and that your voice is consistent across the board. Once you’re finished, the longer content piece won’t seem like such a daunting task anymore. Youcouldcreate new content every time you’re scheduled to push more out.
This approach is one of the fastest ways to repurpose your content. Simply put, infographics are an effective and popular way to repurpose old content and continue to drive traffic back to it. You just need to bring your popular posts back in a fresh way.
In our recycling case, you can use voice over script text also as video`s description in video sites. You’ll say it is common sense thus we see many explanation videos being published without any accompanying description or link. The main purpose of an email newsletter is to connect with your audience on what’s new and important at your organization. Upcoming events, recent events, publicity, successful campaigns, volunteer stories, articles, and more.
Dashboard Discover the key functionalities of our social media tool. Here, we explain the three R's of content marketing, as well as how to do it, how often, and the compelling benefits.
This could build credibility as the readers would know that the content is regularly revised. Backlinko regularly updates its content and displays the date of last update. Over time, there are quite a lot of things that can go stale and out of date over time, like the research and facts quoted, images used and more.
For example, if you had done a feature on an industry expert or a client, maybe you can create a part two about how they are doing today. However, you shouldn’t rely too much on the evergreen content. Posting evergreen content too frequently means making people see the same content again and podcast marketing again. To prevent this from happening, try to create a schedule to report different types of evergreen content and stick to it. Evergreen content is perfect for repurposing and reposting. Simply put, evergreen content is the content that never goes out of fashion.